Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.
“
| — | Thomas Edison from Google Books |
Startup Usability Testing presentation from Cindy Alvarez. See a collection of usability resources from Carter Cleveland.
Lean Startup Usability Testing presentation from Meetup.com’s Andres Glusman. See a collection of usability resources from Carter Cleveland.
“Startup Metrics for Pirates: AARRR!” by Dave McClure
What is it: A very THOROUGH framework for marketing a consumer internet product
Who needs it: Founders of consumer internet products
When you’re going to need this: Writing your business plan and executing your marketing strategy (that means, you need this to plan, and you’re going to need to revisit it to execute)
The Most Misunderstood Poem of All Time is Well Understood by Entrepreneurs
You know that poem by Robert Frost? The one about the “road less travelled”? Do you know what it’s called?
It’s not called “the road less travelled”…and for good reason.
It seems like everyone loves that poem and it’s because everyone can relate to it. Everyone dreams of wanting to be a pioneer. Everyone wants to do something that’s never been done before. Everyone wants to be first and to blaze a new path.
The problem is everyone doesn’t read so carefully.
The poem alludes to “the road less travelled” but it’s actually called “The Road Not Taken” because that’s what it’s about. In one sentence - It’s about a person who reaches two roads and although he wishes he could take both, knows he can only take one. Here’s a startling fact for you - he doesn’t even choose the road less travelled.
Let’s take a look at the poem:
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Like I said, a guy reached two roads and couldn’t travel both. Now check out these lines:
We can’t all be SEO experts, but tools like these make it easier to “do-it-yourself” when you need to be.
About this Blog
The primary purpose of this blog is to record for prosperity the experience of starting my first company. I’m a forgetful and nostalgic person. I expect to search this blog constantly for my own advice, for quotes of inspiration, and for links to useful resources. Also, many years from now, I expect to read these posts and laugh at how much and how little has changed.
The secondary purpose of this blog is to inform and connect other early stage entrepreneurs in Indianapolis, IN. There are no shortage of people telling me that Indiana is not the place to start an emerging technology/ low-cost internet company. There is little to no capital here for pre-revenue companies and similarly, its harder to find developers and other professionals desiring to work for a startup.
