“Startup Metrics for Pirates: AARRR!” by Dave McClure

What is it: A very THOROUGH framework for marketing a consumer internet product
Who needs it: Founders of consumer internet products
When you’re going to need this: Writing your business plan and executing your marketing strategy (that means, you need this to plan, and you’re going to need to revisit it to execute)

The following video and presentation contain actual numbers from Mint.com’s startup story. It shows how Patzer and team budgeted expenses, hired developers, and raised multiple rounds of capital from “Garage” round to exit.

And it’s all wrapped up into a succinct 20 minute presentation.

This is extremely useful information; especially, for early-stage Indiana tech startups who see few if any examples of this type locally.

Patzer’s revenue model slide is particularly ingenious.

Startup Building 101

The primary purpose of this blog is to record for prosperity the experience of starting my first company. I’m a forgetful and nostalgic person. I expect to search this blog constantly for my own advice, for quotes of inspiration, and for links to useful resources. Also, many years from now, I expect to read these posts and laugh at how much and how little has changed.

The secondary purpose of this blog is to inform and connect other early stage entrepreneurs in Indianapolis, IN. There are no shortage of people telling me that Indiana is not the place to start an emerging technology/ low-cost internet company. There is little to no capital here for pre-revenue companies and similarly, its harder to find developers and other professionals desiring to work for a startup.

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