A few that jumped out at me:

3. You must go through the motions of being creative…The more times you try to get ideas, the more active your brain becomes and the more creative you become.

6. Never stop with your first good idea.

10. You do not see things as they are; you see them as you are.

11. Always approach a problem on its own terms. Do not trust your first perspective of a problem as it will be too biased toward your usual way of thinking. 

12. Learn to think unconventionally. Creative geniuses do not think analytically and logically. Conventional, logical, analytical thinkers are exclusive thinkers which means they exclude all information that is not related to the problem.

“Here’s a rundown on the weekly calendar Dorsey keeps as CEO of payments platform Square and chairman of Twitter.

Monday: Management meetings and “running the company” work
Tuesday: Product development
Wednesday: Marketing, communications and growth
Thursday: Developers and partnerships
Friday: The company and its culture

Weekends are a bit slower: Saturdays are for hiking and Sundays are for “reflection, feedback and strategy,” Dorsey said.”

In less than 7 minutes this video shows us that kindergarteners are the natural champions of the lean startup methodology and every business class we take further dilutes our successful, natural instincts.

“Business students are trained to find the single, right plan…what kindergarteners do differently is that they start with the marshmallow and they build prototypes” (Biz Students vs. Kindergartners starts at 1:50)

“With each version kids get instant feedback of what works and what doesn’t” (3:11)

“Sometimes, a little prototype of this experience is all that it takes to turn us from an uh-oh moment to a ta-da moment.” (6:34)

I think this “marshmallow challenge” could also be a great interview activity for lean startups.

Netflix Presentation on their “Freedom and Responsibility” Company Culture

Great advice for internet startups on how to use metrics to make REAL decisions.

I rarely think of entrepreneurs as inventors, which is a shift in perception compared to just 20 years ago. I suppose it has something to do with how much innovation today comes from a semi-intangible realm - the realm of software, the internet, and information - compared to the more tangible realm of lightbulbs and bifocals. Edison and Franklin were thought of as inventors first and entrepreneurs second, if they were thought of entrepreneurs at all.

Furthermore, Society’s prototypical inventor is the person who assembled the product that ended up in the hands of customers. No one thinks of the “business” person behind the scenes who established the company, set up the team, raised the capital, etc as an inventor.

Here’s a test for you - Have you ever thought of Sam Walton, Ted Turner, or Mary Kay Ash as inventors? I didn’t think so.

Let’s change our vocabulary for a minute. Look at it this way -

Sam Walton is an inventor. He invented the big retail company.

Ted Turner is an inventor. He invented the modern media company.

Mary Kay Ash is an inventor. She invented a new kind of direct sales company.

Why is changing the language such a big deal? Because we’re more willing to accept failure as part of the inventor’s path to success than we are the entrepreneur’s.

Oh I know everyone talks about how most startups fail and you have to be willing to accept failing over and over again, but there is a huge psychological gap in the subtlety of looking at what you’re building as a new invention vs. a new business.

Edison’s famous quote which by now has become a cliche - “I have not failed, I’ve just found 10,000 ways that won’t work.” - sums up how we perceive inventors. On the other hand, if Mary Kay Cosmetics hadn’t worked, would we have painted Ash as succeeding in finding one way to sell cosmetics that won’t work?

No. We would have just said she failed.

The reason this mental exercise has become important to me is because Pocket Tales hasn’t progressed as planned. Our actual path hasn’t even resembled Plan B, Plan C, or even Plan D. Additionally, the “failures” aren’t coming from likely places. It’s not that we’ve put a product out into the world and it got rejected. We haven’t gotten that far yet. If we had, it’d be easy to see the parallels between building a lightbulb that “failed” and needing to take it back to the shop and try again, or “iterate.” That type of failure is perfectly understandable and socially acceptable.

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Memorable quotes from the interview:

“One thing I did at my second company was to put white sticky sheets on the wall, and I put everyone’s name on one of the sheets, and I said, “By the end of the week, everybody needs to write what you’re C.E.O. of, and it needs to be something really meaningful.” And that way, everyone knows who’s C.E.O. of what and they know whom to ask instead of me.”

“I keep my eye out for someone who has achieved a lot, so they’ve been a great athlete or on a great team, but then something didn’t go quite right, and they’re still very hungry and want to be C.E.O. of something. I like to bet on people, especially those who have taken risks and failed in some way, because they have more real-world experience. And they’re humble.”