Mint continues to serve up great real-world examples of how to successful start and operate a new company. Here are a couple gems to demonstrate why you should read this article:
“The Product. Maybe we didn’t have a high viral coefficient but we had a great net promoter score…The delight after a quick setup, and having all those graphs and balances was palpable and emotional.”
“Blog / Original Content. Noah talks about the pre-launch days here but quite simply we focused on building out a unique personal finance blog…Eventually the blog became #1 in personal finance, and drove traffic to the app.”
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