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Seth Godin, Embracing the upcycle instead of the downcycle He goes on to give some advice: “When the lizard pushes you to recoil in fear, that’s your cue to embrace the trembling fear and do precisely the opposite of what it demands. This won’t work the first time or even the tenth, but it’s the path to an upcycle, one where each negative input leads to more productivity, not less.” |