December 2010
4 posts
3 tags
The 22 Immutable Laws of Marketing →
My favorites:
2. If you can’t be first in a category, set up a new category you can be first in.
3. It is better to be first in the mind than to be first in the marketplace.
4. Marketing is not a battle of products, it’s a battle of perceptions.
5. The most powerful concept in marketing is owning a word in the prospect’s mind.
6. Two companies cannot own the same word in the...
3 tags
Where to See Indy's Startup Scene
This post originally appeared in Indy Spectator’s new endeavor Startup Spectator, an email newsletter for people following Indianapolis Startups. If you’re reading this, then you’d probably find some great things to do in Indianapolis by signing up for it.
Founders can hide their startup from the boss at their day job, but they can’t hide it from me. Until Google fulfills...
2 tags
“If you had a manager that talked to you the way you talked to you, you’d...”
– Seth Godin “The world’s worst boss”
3 tags
Dennis Crowley's Top 5 Pieces of Advice →
Some of the highlights:
“Pre-dodgeball I went thru 3-4 years thinking I was going to meet some magical engineer who would build all the stuff I was thinking about. But I never met that person, so I taught myself ASP and MS Access (yikes! eventually PHP an MySQL) out of a book and got to work just hacking stuff together. I’m still a really shitty programmer”
“Don’t...